Be the answer
AI gives.

Owning AI search results means your brand is the answer AI gives when buyers ask questions in your category. Not one link in a list — the cited, recommended source in the AI-generated response itself.

When a buyer asks ChatGPT "who should I use for [your service]?" or Perplexity "what's the best [your product] company?", owning AI results means your brand name appears in that answer. We build the signals — entity authority, content structure, third-party citations, and freshness — that make this happen systematically.

Most brands implementing GEO and AEO correctly begin appearing in AI citations within 6 to 10 weeks. For brands in less competitive niches, this can happen within 3 to 4 weeks. For highly competitive categories, 10 to 14 weeks is typical.

The exact timeline depends on: your current domain authority, how much content restructuring is needed, the competitiveness of your niche, and how quickly we can build the third-party citation signals AI systems require. We benchmark against your specific competitors in the audit stage.

GEO (Generative Engine Optimisation) targets AI-generated responses across chat-based AI engines — ChatGPT, Perplexity, Gemini, and Copilot. The goal is to become the cited and recommended brand when these systems generate answers to buyer queries.

AEO (Answer Engine Optimisation) targets direct-answer placements — Google featured snippets, Google AI Overviews, and the answer-extraction that happens when search engines and AI systems pull a direct response to a question. AEO is about becoming the direct answer, not just a source link.

They use overlapping but distinct signals. We implement both simultaneously — each one reinforcing the other — because together they cover every surface where buyers now research.

GEO and AEO work alongside SEO — they do not replace it. Traditional SEO optimises for Google's ranked link list. GEO and AEO optimise for the AI-generated answer that now appears above those links.

Running all three creates compounding effects that none produces alone. SEO builds domain authority that supports GEO citations. AEO wins featured snippets that signal quality to AI systems. GEO citations build brand authority that improves SEO rankings. The three disciplines reinforce each other continuously.

If you currently have SEO running, we complement it. If you don't, we can run all three simultaneously from the start.

Yes — and local businesses have a significant first-mover advantage right now. In most local markets, GEO competition is nearly zero. When someone asks ChatGPT "who is the best physiotherapist in Dublin?" or Gemini "find me a dentist near me", a very small number of local businesses have built the AI citation signals to appear in those answers.

We build local entity authority, local citation signals, and locally-targeted AEO content that makes your business the AI recommendation in your area. Oliver W. from PhysioForward had his first ChatGPT-referred patient within 3 months of implementation — in a local market where none of his competitors had started.

We build citation authority across all major AI platforms simultaneously: ChatGPT (including GPT-4o and ChatGPT Search), Perplexity AI, Google Gemini, Microsoft Copilot, Google AI Overviews, Claude AI, and voice AI assistants. Each platform has different weighting for different signals — we implement a unified foundation that works across all of them, then apply platform-specific optimisations on top.

We recommend a minimum of 6 months to see the full compounding effect. GEO and AEO build over time — the citation authority earned in month 3 makes month 4 faster, which makes month 5 faster still. Most businesses that stop early do so just before the inflection point where citations start multiplying.

We don't lock clients into rigid long-term contracts. We work with businesses that are committed to building a durable competitive advantage — not looking for a quick-fix that disappears the moment they stop paying.