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A 67-day wait to see a psychiatrist.
Private practice has never been
more in demand.

The median wait to see a psychiatrist in America is 67 days. Over half of psychologists have no openings for new patients. 150 million Americans live in mental health shortage areas. People are going out-of-network and out-of-pocket to get care — the question is whether they find your practice first.

Rank for "ADHD assessment [city]" and "psychiatrist near me" before competitors do
Be cited when someone asks ChatGPT how to get a private psychology assessment
Own the "psychologist vs psychiatrist" question patients ask before booking
One practice per area — your referral network is protected from day one
Private ADHD Assessments Autism Evaluations Google Maps Local Pack AI Search Visibility Answer Engine Optimisation GP Referral Campaigns Neuropsychological Testing Psychiatric Medication Management One Practice Per Area Private ADHD Assessments Autism Evaluations Google Maps Local Pack AI Search Visibility Answer Engine Optimisation GP Referral Campaigns Neuropsychological Testing Psychiatric Medication Management One Practice Per Area
The demand is there

Insurance waitlists are months long.
Private practice has never
been more in demand.

The median wait to see a psychiatrist in America is 67 days — and that's for those lucky enough to find one accepting new patients. Over half of US psychologists have no openings at all. More than 150 million Americans live in federally designated mental health professional shortage areas. In some states, 3 to 6 month waits are routine. People are not willing to wait that long. They are searching for out-of-network and private pay options every single day.

The stigma around paying out-of-pocket for mental healthcare has largely dissolved. People now discuss self-pay psychiatric consultations openly, the same way they discuss paying for a personal trainer or concierge primary care. The market is there. The question is whether your practice appears when they search for it. Right now, most psychology and psychiatry practices in private pay are nearly invisible online.

What we hear every week
  • ×
    "People can't find us when they search for private ADHD assessments." Assessment-specific pages and local SEO are what own this search — not a generic "services" page.
  • ×
    "We get referrals from GPs but our own visibility is almost zero." GP referrals are not a marketing strategy. Direct enquiries from patients who found you online are far more scalable.
  • ×
    "Someone asked ChatGPT for a private psychologist and we weren't mentioned." AI answers are how a growing number of people start their search — especially for healthcare.
  • ×
    "Patients call asking 'do I need a psychologist or a psychiatrist?'" That question is searched thousands of times a month. Owning the answer brings in pre-educated, high-intent patients.
  • ×
    "A new clinic opened nearby and they're ranking above us already." Online visibility is not automatic. A newer practice with better marketing will always outrank an established one that hasn't invested in it.
Three layers of visibility

How patients find a private
psychologist or psychiatrist in 2026.

There are three separate places your practice needs to appear. Most practices are visible in none of them. We build all three simultaneously.

01
Local Search · Google Maps
When they search
for help near them.
Someone types "private ADHD assessment [city]" or "clinical psychologist near me." The three practices in the Google Maps 3-pack take the vast majority of clicks. Getting there requires an optimised Google Business Profile, consistent review velocity, citation accuracy, and assessment-specific pages. We build all of it.
Searches we target: "private ADHD assessment [city]" · "clinical psychologist near me" · "private psychiatrist [area]" · "autism assessment adults [city]"
02
AI Search · ChatGPT · Gemini · Perplexity
When they ask AI
what to do next.
A growing number of people — especially adults researching ADHD or autism — ask AI before booking anything. "How do I get an ADHD assessment privately?" "What's the difference between a psychologist and a psychiatrist?" AI gives a named answer. Your practice needs to be in it. We build the entity authority and content structure that earns AI citations.
Questions AI is asked: "Can I self-refer to a private psychologist?" · "How long does a private ADHD assessment take?" · "Best private psychiatrist for anxiety in [city]"
03
Answer Engine · Featured Snippets · People Also Ask
When they research
before they decide.
Before booking a private assessment, patients spend days or weeks researching. "What happens in an ADHD assessment?" "Do I need a GP referral for a private psychologist?" These questions appear as featured snippets and answer boxes at the top of Google. The practice that answers them authoritatively owns the patient's trust — before they ever see a list of providers.
Questions we help you own: "Psychologist vs psychiatrist which do I need" · "How much does a private ADHD assessment cost" · "Can adults be diagnosed with ADHD"
What we run for psychology and psychiatry practices

Every channel that brings
high-intent patients through your door.

Built around the specific way people search for psychological and psychiatric help — often in crisis, often confused, always high-intent.

Local Search
Google Maps 3-Pack
Rank for "private ADHD assessment [city]" and every assessment type you offer — before a competitor does.
AI Search
ChatGPT & AI Citations
Appear when patients ask AI about private psychology, psychiatry, or ADHD assessments in your area.
Answer Engine
Own the Questions Patients Ask First
"Psychologist vs psychiatrist." "Can I self-refer?" "How much does an ADHD assessment cost?" We own these answers for your practice.
Assessment Pages
Dedicated Pages Per Assessment
ADHD, autism, dyslexia, neuropsychological testing — each with its own page that ranks and converts.
Referrals
GP & Professional Referral Campaigns
Outreach to GPs, schools, occupational health, and HR departments who refer for assessments and treatment.
Paid
Google & Meta Advertising
High-intent campaigns targeting people actively searching for private assessments and psychiatric consultations.
Content
Clinical Content That Ranks
In-depth guides on ADHD, autism, anxiety, depression — written to educate patients and demonstrate clinical authority.
Social
Social Media Management
Evidence-based educational content that builds trust and demonstrates expertise before a patient ever enquires.
Reputation
Reviews & Trust Signals
Ethical review building that demonstrates clinical excellence without compromising patient confidentiality.
Local Search
Google Maps 3-Pack
Rank for "private ADHD assessment [city]" and every assessment type you offer.
AI Search
ChatGPT & AI Citations
Appear when patients ask AI about private psychology or psychiatry in your area.
Answer Engine
Own the Questions Patients Ask First
"Psychologist vs psychiatrist." "Can I self-refer?" "How much does an ADHD assessment cost?"
Assessment Pages
Dedicated Pages Per Assessment
ADHD, autism, dyslexia, neuropsychological — each with its own page that ranks and converts.
Referrals
GP & Professional Referral Campaigns
Outreach to GPs, schools, occupational health, and HR departments.
Paid
Google & Meta Advertising
High-intent campaigns targeting people actively searching for private assessments.
Content
Clinical Content That Ranks
In-depth guides written to educate patients and demonstrate clinical authority.
Social
Social Media Management
Evidence-based educational content that builds trust before a patient ever enquires.
Reputation
Reviews & Trust Signals
Ethical review building that demonstrates clinical excellence without compromising confidentiality.
The ADHD assessment opportunity

In-network ADHD assessment waits
run 3–6 months across most US cities.

Late-diagnosed ADHD in adults is the fastest-growing segment in private psychology and psychiatry. Millions of adults spent decades not understanding why they struggled at work, in relationships, or with focus — and a growing cultural awareness has sent them looking for answers. Insurance networks are overwhelmed. Out-of-network and self-pay assessments are the fastest — often the only — realistic option for adults who need answers now.

The search volume for "private ADHD assessment" has grown dramatically. But most psychology and psychiatry practices have a generic services page — not a dedicated ADHD assessment page that ranks for the specific searches people are making. We build that page, optimise it locally, and make sure it appears in AI answers when someone asks how to get diagnosed as an adult.

  • Dedicated ADHD assessment page targeting city and regional searches
  • Own the "how to get an ADHD assessment privately" answer on Google and AI
  • Google Ads targeting high-intent ADHD assessment searches in your area
  • Educational content that earns trust before the enquiry — process, cost, timelines
Private ADHD assessment psychology practice marketing
ADHD Assessment Demand
The opportunity
3–6 month in-network wait.
Days or weeks with a private practice.
The scale of the opportunity

The demand is real.
The visibility gap is massive.

67
Median days to see a US psychiatristAnd that's for patients who find one accepting new patients — over half of psychologists have no openings at all.
150M
Americans in mental health shortage areasOver half of US counties have zero psychiatrists. Private practices in reachable areas are the only option for millions.
56%
Of US psychologists have no new patient openingsDemand has outpaced supply for years. Out-of-network and self-pay patients are actively searching for practices that can see them.
AI search and answer engines

Someone just asked ChatGPT
"do I need a psychologist or a psychiatrist?"

This is one of the most searched questions in private mental healthcare — and it is now asked in conversational AI as often as it is typed into Google. The practice that answers it authoritatively gets the patient's trust before they've even started comparing providers.

We build two types of visibility for this. Answer engine optimisation puts your content in Google's featured snippets and People Also Ask boxes — so your practice appears before any list of competitors. Generative engine optimisation means your practice is named when AI systems answer questions about private psychology and psychiatry in your area.

  • Own "psychologist vs psychiatrist which do I need" in Google and AI answers
  • Own "can I self-refer to a private psychologist" — removes the GP barrier objection
  • Named in ChatGPT and Perplexity when someone asks for private psychology in your city
  • Monthly tracking of AI mentions across all major platforms
Psychologist psychiatrist AI search visibility ChatGPT answer engine
AI + Answer Visibility
The goal
Own the question.
Win the patient.
Assessment and service-specific marketing

Every assessment you offer
needs its own page and its own campaign.

A patient searching for an autism assessment is not searching for the same thing as someone seeking medication management. Generic "services" pages lose both. We build dedicated, ranking pages for each.

ADHD Assessment (Adults) ADHD Assessment (Children) Autism / ASD Assessment Dyslexia Assessment Neuropsychological Testing Cognitive Assessment Anxiety & Depression Treatment Psychiatric Medication Management Mood & Bipolar Assessment OCD Assessment & Treatment Trauma & PTSD Memory & Cognitive Decline

Each assessment gets its own dedicated page written for the person searching — their questions, their concerns, what the process looks like, what it costs, what happens next. That specificity is what turns a search into an enquiry.

Who we work with

Four types of psychology and
psychiatry practices we help.

Clinical Psychologist
Chartered / Licensed — assessments and psychological therapy

Your assessment expertise deserves
the patients who are actively searching for it.

You conduct complex assessments — ADHD, autism, neuropsychological — and deliver evidence-based psychological therapy. The demand for your skills has never been higher. But most of your patients still come through GP referrals or word of mouth. We build the direct visibility that lets patients find you without needing a referral — and makes sure you appear when they ask AI where to go.

Psychiatrist
Medical specialist — diagnosis, medication, complex cases

Patients need your expertise
and they can't find you.

You offer something no psychologist or therapist can — the ability to diagnose and prescribe. For patients with ADHD, mood disorders, anxiety, or complex presentations, a psychiatrist is the most direct path to treatment. We make sure they find you before they book three therapy sessions trying to figure that out themselves.

Psychology Clinic
Multi-practitioner — assessments, therapy, psychiatry under one roof

Multiple specialisms need
multiple dedicated pages.

A clinic offering ADHD assessments, autism evaluations, neuropsychological testing, and psychiatric consultations cannot market all of that on one generic page. Each service has different patients, different searches, different questions. We build the full structure that captures every one of them.

New Private Practice
Transitioning from a health system or newly independent

Your clinical reputation is an asset.
Your online presence needs to match it.

Many excellent psychologists and psychiatrists transition to private practice with deep clinical expertise and minimal online visibility. The patients are there — the insurance shortage and long wait times guarantee demand. What a new private practice needs is a fast, coordinated build of local search presence, assessment-specific pages, AI visibility, and the credibility signals that convert a search into a booking. We have done this before. We know what moves fastest.

Why practices choose us

Five things we commit to
that most agencies won't.

Particularly important in healthcare, where trust, confidentiality, and professional reputation are non-negotiable.

01 · Exclusivity
One practice per area.
Yours is protected.
The moment you sign, no competing psychology or psychiatry practice in your catchment works with us. Your referral network, your visibility, your market.
02 · Clinical Understanding
We know the difference between
a psychologist and a psychiatrist.
We understand assessment types, diagnostic frameworks, prescribing rights, referral pathways, and professional boundaries. We do not need educating on your field.
03 · Confidentiality
Marketing built around
professional ethics.
Patient information, review solicitation, case content — all handled in full compliance with professional confidentiality requirements and data protection law.
04 · No Lock-In
Month to month.
Results keep you.
No long contracts. If we are not producing measurable new patient enquiries, we say so first. We would rather lose the account than your trust.
05 · Transparent Reporting
You see everything.
Every week.
Rankings, AI mentions, new enquiries, assessment page performance — reported clearly before you ask. Not vanity metrics. The numbers that tell you whether your practice is growing.
01 · Exclusivity
One practice per area.
Yours is protected.
No competing psychology or psychiatry practice in your catchment works with us once you sign.
02 · Clinical Understanding
We know the difference between
a psychologist and a psychiatrist.
Assessment types, diagnostic frameworks, prescribing rights, referral pathways — we understand your field.
03 · Confidentiality
Marketing built around
professional ethics.
Patient data, reviews, and case content handled in full compliance with professional requirements.
04 · No Lock-In
Month to month.
Results keep you.
No long contracts. If we're not producing measurable new enquiries, we say so first.
05 · Transparent Reporting
You see everything.
Every week.
Rankings, AI mentions, enquiries, assessment page performance — reported clearly before you ask.
FAQ

Questions psychologists and
psychiatrists ask us before signing.

What is the difference between a psychologist and a psychiatrist — and does it affect the marketing?+
Significantly. Psychologists are trained in assessment and psychological therapy — their patients are often searching for evaluations (ADHD, autism, cognitive) or evidence-based therapy. Psychiatrists are medical doctors who can prescribe — their patients often need medication management or complex case consultation. The search intent is different, the questions patients ask are different, and the pages that convert are different. We build separate strategies for each, and for practices that offer both.
Why is ADHD assessment such a big marketing opportunity right now?+
In-network ADHD assessment waitlists run 3 to 6 months in many US metro areas — and that assumes your insurance covers it. A cultural shift driven partly by social media has dramatically increased the number of adults recognising their own symptoms and seeking diagnosis. Search volume for "ADHD assessment near me" and "ADHD testing [city]" has grown sharply. Most psychology practices have a single line on a services page. The practices with dedicated, well-optimised ADHD assessment pages capture a disproportionate share of this demand.
Do patients actually use AI to find a private psychologist or psychiatrist?+
Increasingly, yes — especially for healthcare decisions where they want a nuanced answer before booking. Questions like "do I need a psychologist or a psychiatrist for ADHD" or "how do I get a private psychological assessment" are now asked in ChatGPT and Perplexity as well as Google. AI gives a named answer. Practices that have built AI visibility are cited by name. Most practices have done nothing to earn that visibility yet — which is the opportunity.
We rely on GP referrals. Why do we need direct patient marketing?+
GP referrals are valuable but not scalable — they depend entirely on relationships you can't build at scale. Direct patient enquiries from Google and AI are predictable, scalable, and not dependent on any individual relationship. A practice with strong direct visibility grows independently. One that depends entirely on GP referrals is vulnerable every time a referring GP moves practice, retires, or finds a new preferred provider.
Will you work with another practice in my area?+
No. One practice per area, full stop. The moment you sign, no competing psychology or psychiatry practice in your catchment area can work with us. We have turned down practices because we already had a client nearby. Your local visibility is protected.
Is there a long-term contract?+
Month to month, always. Results should be the only thing keeping you. If we are not producing measurable new patient enquiries, we say so first — and tell you what needs to change. We would rather lose the account than your trust.
Get started

Tell us about your practice —
we'll send a visibility plan.

Fill in the form and we'll come back within one business day with a snapshot of your current local search visibility, AI search presence, and the three highest-leverage changes for your practice area. No call required.

1 business-day reply · No pitch · No obligation

The patients are there.
Are they finding you?

A 67-day median wait to see a psychiatrist. Over half of US psychologists fully booked. 150 million Americans in shortage areas. The demand is real and it is growing. The only question is whether your practice appears when they search.