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How It Works
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Contact Get a Growth Audit →

Stop running on brokers.
Start owning your lanes.

You built the fleet. You hired the drivers. You know your lanes. The only missing piece is a pipeline of direct shippers who call you — not a broker. We build that pipeline, and we recruit drivers while we're at it.

Rank when shippers search "freight carrier in [your city]" on Google and AI
CDL driver recruitment on Facebook, TikTok & Instagram — at a fraction of board cost
Direct shipper outreach — manufacturers, DCs, retailers, construction, pharma
One carrier per city — your market is locked. Your competition is our competition.
SEO · Local Freight Search GEO · AI Search Optimisation AEO · Answer Engine Optimisation Direct Shipper Acquisition CDL Driver Recruitment SDR & Outbound Outreach Paid Media · Facebook · TikTok Email & SMS Automation Flatbed · Reefer · Dry Van · LTL · Tanker SEO · Local Freight Search GEO · AI Search Optimisation AEO · Answer Engine Optimisation Direct Shipper Acquisition CDL Driver Recruitment SDR & Outbound Outreach Paid Media · Facebook · TikTok Email & SMS Automation Flatbed · Reefer · Dry Van · LTL · Tanker
The honest part

Most agencies don't understand
how trucks make money.

They'll talk about "growing your brand" and "social media presence." That is not what fills a trailer. You need freight volume, direct shipper contracts, driver retention, and lane efficiency — not vanity metrics.

We understand ELD compliance pressure. We understand deadhead cost, spot vs. contract dynamics, why a 3% rate dip ruins a quarter, and what it actually takes to get a procurement manager to pick up the phone.

We don't sell digital marketing. We solve freight business problems. And we do it exclusively in your market — your competition is our competition.

What we hear every week
  • ×
    "80% of our freight runs through load boards and brokers." — Every broker commission is margin your drivers earned for someone else.
  • ×
    "Spot rates are down and we're getting squeezed." — Direct contracts insulate you from spot market volatility. Marketing builds them.
  • ×
    "I'm spending $6K per hire and still can't find CDL drivers." — Drivers compare carriers like consumers now. Your employer brand matters.
  • ×
    "Shippers can't find us — they don't know we exist." — That's a local freight SEO problem. Fixable in 60–90 days.
  • ×
    "I asked ChatGPT for carriers in our area — we weren't mentioned." — AI is replacing the first call. GEO puts you in those answers.
What we run for freight & logistics

Nine engines. One operator.

Built for how shippers find carriers and how drivers choose employers in 2026.

Local Search
Local Freight SEO
Rank for "flatbed carrier in [your city]" before your competitors get there.
AI Search
Generative Engine Optimisation
Get cited when shippers ask ChatGPT, Perplexity, or Gemini for carrier recommendations.
Answers
Answer Engine Optimisation
Own featured snippets for freight searches in your lanes, equipment type, and specialties.
Shipper Outreach
Direct Shipper Acquisition
SDR campaigns targeting manufacturers, DCs, retailers, and import-export firms in your lanes.
Driver Recruiting
CDL Recruitment Funnels
Facebook, TikTok and Instagram ads with automated SMS response for CDL-A and CDL-B drivers.
Paid
Paid Media Management
Geofenced campaigns targeting shippers and drivers within your service area and key lanes.
Nurture
Email & SMS Automation
Warm cold shippers, re-engage past clients, follow up driver leads in minutes not days.
Brand
Social Media Marketing
LinkedIn for shipper outreach. TikTok and Instagram for driver recruiting and retargeting.
Placement
Media Buying
Freight trade publications, logistics podcasts, and industry newsletters that reach decision-makers.
Local Search
Local Freight SEO
Rank for "flatbed carrier in [your city]" before your competitors get there.
AI Search
Generative Engine Optimisation
Get cited when shippers ask ChatGPT, Perplexity, or Gemini for carrier recommendations.
Answers
Answer Engine Optimisation
Own featured snippets for freight searches in your lanes, equipment type, and specialties.
Shipper Outreach
Direct Shipper Acquisition
SDR campaigns targeting manufacturers, DCs, retailers, and import-export firms in your lanes.
Driver Recruiting
CDL Recruitment Funnels
Facebook, TikTok and Instagram ads with automated SMS response for CDL-A and CDL-B drivers.
Paid
Paid Media Management
Geofenced campaigns targeting shippers and drivers within your service area and key lanes.
Nurture
Email & SMS Automation
Warm cold shippers, re-engage past clients, follow up driver leads in minutes not days.
Brand
Social Media Marketing
LinkedIn for shipper outreach. TikTok and Instagram for driver recruiting and retargeting.
Placement
Media Buying
Freight trade publications, logistics podcasts, and industry newsletters that reach decision-makers.
Direct shipper acquisition

Cut broker commissions
out of your best lanes.

Shippers use brokers because they can't find or trust carriers directly. We fix both problems — we make you findable on Google and AI, then we run outbound SDR campaigns targeting the procurement and logistics managers at manufacturers, distributors, retailers, and importers in your lanes.

The pitch is simple: why pay a broker 15–20% when you can work directly with a carrier who knows your lanes, your freight, and your delivery requirements? We have that conversation on your behalf, warm, and book meetings to your calendar.

  • Lane-specific landing pages — "flatbed trucking for steel manufacturers in Ohio"
  • LinkedIn + cold email sequences to logistics directors and procurement managers
  • Industry-specific Google Ads targeting "freight carrier near [industrial area]"
  • Meetings booked to your calendar — you show up and close
Direct shipper outreach for trucking companies
Shipper Acquisition
The goal
Direct contracts.
No broker commission.
The numbers

What marketing does
for a freight company.

+ 10K
Monthly freight searches for local carriers in mid-size US metro areas — most carriers aren't ranking for any of them
15–20%
Broker commission on every load — money your drivers earned and your operation earned back
+ 30
Countries and shipper verticals our carrier clients now hold direct contracts in after 90–120 days
AI search visibility

When a shipper asks AI
for a carrier — you appear.

A growing share of logistics buyers now ask ChatGPT, Perplexity, or Gemini for carrier recommendations before they pick up a phone. "Best refrigerated carrier in Texas." "Flatbed trucking for construction materials near Atlanta." These AI answers matter — and most carriers have zero visibility in them.

We build your AI search presence the same way we build Google rankings — entity authority, structured content, and citations on the sources those AI systems actually trust when forming their answers about freight services.

  • AI crawler allowlist — GPTBot, PerplexityBot, ClaudeBot, Google-Extended
  • Entity building across directories, Wikidata, Crunchbase, and trade publications
  • Lane-specific content structured for AI extraction and citation
  • Monthly AI-mention tracking across ChatGPT, Perplexity, Gemini, and Copilot
AI search visibility for freight carriers
GEO · AI Search
Results in
Quick check

See exactly where you rank —
and where you don't.

Drop your website and primary lane. We'll come back with a snapshot of your local freight SEO, AI search visibility, and the three highest-leverage fixes for your market — no call required.

Driver recruitment marketing

Drivers compare carriers
like consumers now.

In 2026, a CDL driver gets 8 recruiting messages a day. They scroll TikTok. They check Glassdoor before they apply. They compare home time, pay, and equipment on social before they ever call.

If your carrier isn't visible and compelling where they're looking — you lose the hire before you knew they existed. We don't just run ads. We build a full recruiting funnel: ads, mobile-first landing pages, fast-apply forms, and automated SMS follow-up within minutes.

  • Facebook and Instagram CDL ads targeting by geography and endorsement type
  • TikTok Reels showing real driver-day experience — the content that converts passive candidates
  • Automated SMS response the moment a driver applies — before any competitor calls back
  • Glassdoor and Indeed optimization — 4.2+ stars stop drivers from bouncing before they apply
CDL driver recruitment marketing for trucking companies
Driver Recruitment
The result
More hires.
Lower cost per hire.
Does this sound like you?

Four types of freight
businesses we help.

Asset Carrier
Fleet of 5–500 trucks — the most common call we get

You have the capacity. Now let's fill it without the broker.

You've built a fleet, you have drivers, you run good equipment — but 60–80% of your freight still runs through load boards and brokers eating your margin. We build the shipper acquisition machine that puts you in front of manufacturers, DCs, and retailers with direct contracts in your existing lanes. One new direct lane can replace months of broker loads.

Owner-Operator
1–4 trucks, maximum independence

Two direct contracts change everything.

Running daily on DAT or Truckstop, you already know the math doesn't always work. Two stable direct-shipper relationships can transform your income and cut deadhead. We find them, warm them up, and make sure you show up first when they search.

Freight Broker / 3PL
Volume × margin × carrier relationships

Win shipper accounts before someone else does.

Shippers Google before they call. They ask AI for recommendations. They check LinkedIn before they reply. We make your brokerage the obvious answer in the lanes you cover — with digital presence, outbound cadence, and case studies that close enterprise accounts.

Growing Fleet
Scaling from 10 to 50 trucks — driver recruitment is the bottleneck

Driver recruitment is a marketing problem now.

You can't grow the fleet without drivers, and drivers compare carriers like consumers compare brands. We run CDL recruitment funnels across Facebook, TikTok, and Indeed, build your employer brand, automate SMS follow-up, and make sure your Glassdoor doesn't cost you hires. Our clients typically fill seats faster at a fraction of traditional board cost — and attract better-fit drivers who stay longer.

Who your next shipper is

We target the shippers
that match your lanes.

Not generic outreach. Precision targeting to the exact industries and company types that ship what you can haul, to where you haul it.

Manufacturing Steel & Metals Food & Beverage Retail & E-commerce Wholesale Distribution Construction Materials Pharmaceutical Chemical & Industrial Import / Export Automotive Agriculture & Feed 3PLs & Forwarders
Why carriers choose us

Not an agency. Your team.

Five things that make working with SEO My Clicks different — especially for freight.

01 · Exclusivity
One carrier per city. Your market is locked.
The moment you sign, no competing carrier in your service area can work with us. Your competition is our competition.
02 · Industry Knowledge
We understand how freight actually works.
ELD compliance. Deadhead cost. Spot vs. contract. Lane optimization. Driver retention. We don't need a freight glossary — we solve real carrier problems.
03 · Speed
Motion in week one.
Not a strategy deck. Outbound running, driver campaigns live, pages published — before the end of your first week.
04 · No Lock-In
Month to month. Results keep you, not contracts.
If we are not moving your pipeline and filling your lanes by end of quarter, we say so first. We would rather lose the account than your trust.
05 · Transparency
You see everything. No black boxes.
Real reporting on shipper outreach, driver leads, rankings, and AI citations — every week, before you ask.
01 · Exclusivity
One carrier per city. Your market is locked.
The moment you sign, no competing carrier in your service area can work with us. Your competition is our competition.
02 · Industry Knowledge
We understand how freight actually works.
ELD compliance. Deadhead cost. Spot vs. contract. Lane optimization. Driver retention. We don't need a freight glossary.
03 · Speed
Motion in week one.
Outbound running, driver campaigns live, pages published — before the end of your first week.
04 · No Lock-In
Month to month. Results keep you.
If we are not moving your pipeline and filling your lanes by end of quarter, we say so first.
05 · Transparency
You see everything. No black boxes.
Real reporting on shipper outreach, driver leads, rankings, and AI citations — every week.
Receipts

Carriers who stopped chasing loads
and started picking them.

Every name and every number is verifiable. We'll connect you with two of these clients before you sign anything.

Flatbed · Ohio · 28 trucks

"Three direct contracts in 90 days — steel and construction."

"We'd been 80% load board for four years. SEO My Clicks built lane-specific pages for our Ohio–Pennsylvania steel lanes and ran LinkedIn outreach to fabricators and construction companies. We signed three direct contracts in 90 days. Broker dependency is down and margins are up."

3
Direct contracts signed in 90 days
-35%
Load board dependency reduction
Reefer · Texas · owner-operator

"ChatGPT recommended me to a food distributor. That's a real contract."

"A procurement manager told me she asked ChatGPT for refrigerated carriers in the Dallas–Houston corridor and I was in the answer. I'm one truck. That had never happened before SEO My Clicks built my GEO presence. The deal closed in two weeks."

8wk
To first AI search citation in target lanes
1
Direct contract, 2 weeks from first AI mention
Southeast fleet · 65 trucks · recruiting

"Cut our recruiting cost significantly while filling seats faster."

"We were spending heavily per hire through job boards with mixed results. SEO My Clicks built Facebook funnels for CDL-A drivers in our area, set up fast SMS follow-up, and improved our Glassdoor presence. We hired 11 drivers in 60 days and turnover dropped because we're attracting better-fit candidates."

11
Drivers hired in 60 days
Recruiting cost vs. job boards alone
FAQ

The questions carriers
actually ask us.

Can marketing actually get us direct shipper contracts?+
Yes — and it's the highest-ROI move a carrier can make. Shippers use brokers because they can't find or trust carriers directly. We fix both: we make you findable on Google and AI, and we build trust signals through lane-specific landing pages, reviews, and case studies. Then we run outbound to warm up specific shippers in your lanes. The combination shortens the sales cycle dramatically.
Do you actually understand trucking — or are you a generic agency?+
We understand ELD compliance pressure, load board dynamics, deadhead cost, the difference between spot and contract freight, lane optimization, CSA scores, and driver retention. We do not sell brand awareness. We solve specific freight business problems: more direct freight, lower recruiting cost, higher lane utilization, and a digital presence that compounds.
Will you work with a competing carrier in our city?+
No. We take one carrier per market. The moment you sign, your city is locked. No competing carrier in your service area or overlapping lanes can work with us. Your competition is our competition — this is non-negotiable.
How quickly do results show up?+
Outbound, paid media, and driver recruitment funnels start producing in week 1–2. SEO and GEO compound from week 6–10 and step-change around month 4–5. All channels run simultaneously — you are never waiting on a single channel.
Do you work with owner-operators or only larger fleets?+
Both. For an owner-operator, even 2–3 direct shipper relationships transform the business. We adjust scope and budget to match where you are. You do not need a fleet of 100 trucks to benefit — you need one or two more direct contracts to permanently change your margins.
Is there a long-term contract?+
Month-to-month, always. We believe results should be the only thing that keeps you. If we are not delivering measurable progress by end of quarter, we say so first. We'd rather lose the contract than lose your trust.
What does it cost?+
We scale to fleet size and objective. The question we ask first: what does one new direct shipper lane, or one retained driver, mean to your operation? That usually answers the budget question faster than any rate card. Contact us and we will put together a plan that makes the numbers obvious.
Get started

Tell us about your fleet —
we'll send you a plan.

We reply within one business day with a snapshot of your current freight visibility — Google, ChatGPT, Perplexity, local search — plus your top three competitors and the three highest-leverage moves for your market and lanes. No call required. No pitch deck.

1 business-day response · No pitch · No pressure

Stop competing on price.
Start owning your market.

The carriers who win the next five years are the ones whose name shows up when a shipper searches — on Google, in ChatGPT, and in their industry network. That's the work. Let's do it together.

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